From May 28 to September 28, 1999, some of the most important billboards designed by artists over the last three decades were on display on main roads in Berkshire County and eastern Rensselaer County. This roadside retrospective, organized by MASS MoCA, accompanied newly commissioned billboards made cooperatively with residents of North Adams and Adams, Massachusetts.
New commissions included work by Julie Ault and Martin Beck, Lothar Baumgarten, Sue Coe, Leon Golub, and Gary Simmons.
Participating artists included: Paul Badger, John Baldessari, Karl Beveridge and Carol Conde, Genevieve Cadieux, Lesley Dill, Felix Gonzales-Torres, Gran Fury, Group Material, Guerrilla Girls, Keith Haring, Hachivi Edgar Heap of Birds, Jenny Holzer, Joseph Kosuth, Barbara Kruger, Les Levine, Mary Pratt, Kay Rosen, and Erika Rothenberg.